Social Go.com Helps people belive again after Ning chaos!

Global
April 28, 2009

  socialgo4We’ve written about the chaos at social networking platform Ning. Website owners, who are clients of Ning, are outraged by the company’s decision to shift from being just  a social network platform to a  social networking website of their own (Ning.com) . The members of Ning.com were simply taken from every website that used the Ning software to create their social network. Not wasting anytime, Ning competitor SocialGo just released a statement which speaks directly to the concerns of Ning’s disgruntled clients: We believe that there are a few key elements to address so that mainstream Network Creators on Ning feel comfortable enough to make the transition to SocialGO in the same way that the thousands of adult Network Creators have been transitioned to Zocku, the sister site of SocialGO:

    1. CONTRACTUAL GUARANTEE FROM SOCIALGO THAT NETWORK OWNERSHIP IS ABSOLUTE
    2. PRIVATE AND SECURE SPACE TO SEEK AND OBTAIN HELP AND DISCUSS OWNERSHIP ISSUES
    3. MIGRATION TOOLS AND OPTIONS FOR DEALING WITH NING’S REFUSAL TO RELEASE CONTENT
    4. COMPELLING FEATURES THAT JUSTIFY THE COST AND BURDEN OF MIGRATION
    5. CUSTOMER SERVICE AND RESPECT THAT EARNS YOUR TRUST

SocialGo seems to be the favored alternative for Ning network creators. Former Ning third app maker Widget Laboratory joined SocialGo after their run in with Ning CEO Gina Bianchini. SocialGo also benefited from an influx of network creators who were banned by Ning for “Mature” content. Will the current shake up at Ning lead to another wave of new SocialGo creators? I’ve dabbled with both platforms in the past (nothing serious) and should say that I remember the Ning platform being much more user friendly. Over the past few months, however, SocialGo has made some meaningful platform upgrades.  WidgetLaboratory’s blog mentions that SocialGo rolled out a new “Layout Manager” which allows network creators to fully customize their sites layout. “You can  customize the entire layout of ANY page on your site, including the default pages, and have variable column widths, headers, footers, and menus on each page. You also have full API access and the ability to utilize custom HTML and code right within your page layout.” Will SocialGo be the net gainer of the Ning controversy? I think it will depend on Ning’s willingness (or lack there of) to reverse its trail of bad policy decisions that has its clients waiting to jump ship (but can’t because Ning won’t let them have their files). Even if SocialGo’s platform is now on par with Ning’s, I’m sure it would be a tough decision for network creators to make considering the hassle of transporting an entire website. If Ning insists on taking their members data, however, it may be a necessary hassle.

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